Email marketing includes sending email campaigns to existing and potential customers, bulk emails, newsletters and mass emails. These emails usually include information about your current products and any offers that the brand maybe offering its customers from time to time. Most individuals get so much spam and promotional email that they don’t read emailers unless the content seems very promising.
Email marketing when done right can turn into a reliable business stream. There are examples of many businesses that have done this successfully purely on the basis of valuable content. Also, your customers need to be reminded of you on a regular basis in the least intrusive manner. Email is the best way to accomplish that. Unlike a phone call, it does not interrupt the customer since the customer is reading his emails on his time. Also, after looking at the subject line, it’s up to the customer to open the email or not and respond to its content.
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